6/23/2013 · The Aggressive Ad Agency Summary Our cause study deals with Rob Lebow, who was a director of corporate communications for Microsoft Corporation, which is located in Redmond, Washington. Rob Lebow also helped administer the $10 million which were for the advertising budget.
Our cause study deals with Rob Lebow, who was a director of corporate communications for Microsoft Corporation, which is located in Redmond, Washington. Rob Lebow also helped administer the $10 million which were for the advertising budget. He is used to dealing with aggressive ad agencies but this time he encountered a dilemma.
Case question “The Aggressive Ad Agency,” describe the type of business information that the agency is offering to Microsoft, and why it could be unethical for Mr. LeBow to accept the offer. What do you believe Mr. LeBow should do? Describe the options for action available to him, how each would affect Microsoft, and which you would choose.
That is the lesson I learned after reviewing the top case studies from 22 marketing agencies . I found the best results came from marketing leaders who were NOT looking to replicate the same old inbound formula. Instead, they looked at their client’s existing metrics, and delivered services based on gaps in …
